Passionate Educators
and Leaders

There are no secrets to success. The secrets are in you! Entrepreneurship, the primary vehicle for the creation of wealth, shapes the horizon of economic opportunities, creates new jobs and contributes to a prosperous future. The consequential challenge for entrepreneurs is to identify their unique talents, purpose in life, garner know-how, become accountable for their business ownership journey and ultimately their pursuit of the American Dream.

The parable of the young boy and wise man illustrates this quest for personal responsibility. The boy was trying to trick the old man and prove he was not so wise. With his hand clenched tight in a fist, the boy asked: Is the bird in my hand alive or dead? Intent upon deception, if the man said the bird is alive, the boy would crush it. If the man said the bird is dead, the boy would let the bird fly away. But the wise man could not be duped. If the bird is dead, you killed it. But, if the bird is alive, you nurtured it. Put simply, the answer is in your hands. The secrets are in you!

To help business owners become accountable — choose which markets to serve, decide who to hire, create project delivery systems — over four decades, W.C. Benton & Associates has developed state-of-the-art experiential teaching methods that inspire innovation and continuous improvement, inform best practices, minimize risk, and achieve sustainable growth.