W.C. Benton & Associates

Through the Fire to the Wealth

Designed to help minority and women business owners survive the fire and contribute to lives of this generation.

The struggles from the start up phase to the transition and maturity stages can be formidable so much so that some firms simply don’t survive.

Sometimes business ownership is a baptism by fire. The perennial operational challenges — equipment breakdowns, bad weather, low pricing, employee conflicts, inability to make a payroll, lack of capital, poor performance, high costs, inadequate sales, diminishing market share, peaks and valleys of the business cycle — and outright disconnect are predictable, known. The challenge of business growth is a maze…ugh…it ain’t linear! At the center of this obstacle course is the entrepreneur who’s initial success depends on his or her limited expanse of charisma, individual skills, and most importantly time. There are just 24 hours in a day! The dilemma is how to translate and replicate personal charisma and unique talents, imbue values, and reproduce ideas to create a viable organization, company brand, and culture.

Everyone has the same 24 hours in a day.

The resolve for and resolution of going through the fire can only be achieved if the business owner knows who she is and can lead others. Easier said than done! In a capstone segment of the program, best-selling author of 11 books, educator, entrepreneur, and seminal authority on social emotional intelligence, Stedman Graham will present Identity Leadership. Graham has devoted 25 years to speaking and educating his audiences about the relationship between identity and leadership. Too many people allow themselves to be defined by others and are labeled by race, gender, family circumstances, and education. The crux of Graham’s identity development thesis is the principle that you are not your circumstances; you are your possibilities.

At Through the Fire to the Wealth, Graham will shatter the labels and the proverbial box. He will discuss how a clear methodology for identity development can positively impact an entrepreneur’s ability to navigate her own life, do the work well, and organize and lead others around a business mission. Graham’s Identity Leadership Nine Step Process is a life prescription that develops an individual’s capacity to become self-aware; self managed; self-empowered; internally motivated; and ready for change. As we become better managers and messengers of beliefs that shape our businesses—as we learn to lead ourselves—we can create innovative pathways to inspire and lead others.

Through the Fire to the Wealth is presented over three days in major cities throughout the country. Reservations for enrollment can be made by sponsors that desire to develop their minority and female supply chain partners or directly by business owners. Visit WCBentonAssociates.com for upcoming dates.

To introduce this powerful life-changing program to new markets, we will present Testimony: A Prelude to Through the Fire to the Wealth. Testimony, a symposium on personal development and management, is designed to prepare sponsors and their supply chain partners for the more in-depth TFTW series.